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How is your eCommerce strategy like a game of Jenga?

This is a topic we've been musing on lately as it seems like a pretty good analogy. Assume that the Jenga tower is built up of all the elements of your eCommerce strategy - the taller the tower, the bigger your profits.

the online shop

If the base of the tower (the foundation of your eCommerce strategy) is not robust, the whole thing will be pretty wobbly. This base is your online shop itself and the elements that make it strong are fabulous images, clear and inspirational navigation and a simple reassuring checkout process.

email marketing

Next up is your email strategy - collecting and managing customer data, then providing those customers with relevant and creative offers. Sounds easy - there's quite a bit more to it but these are the basics. The most common "ah ha!" moment of clients on our email training course is that there's no point in generating traffic to a site that's not good enough once customers get there, which is why this is on top.

digital marketing

Only once the online shop and email marketing are in place can you really make the most of the traffic generated by your SEO and PPC campaigns, your social networks and other digital marketing. Of course, your foundation layer will comprise the key elements to directly support digital marketing, like a core web platform that is optimised for search and where it's easy to manage your search elements.

Our aim is to give you the tools, guidance, support, helping hands and just occasionally a big nudge to achieve the tallest tower your business can support!

If you think we might be able to help, or would just like to learn more, then email elisabeth.else@butisitrelevant.com or call +44 (0) 7785 538750 / +44 (0) 1252 781117, she'll be happy to talk.



Elisabeth Else


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